The Case of the Missing Website

“It’s always in the last place you look” is a famous, if not humorous adage.  After all, it is in the last place you look because once you find what you are looking for, you stop looking.  But in the world of internet search engines, we have come to expect it to be in the FIRST place we look at. And where is that?  It is the first page of Google or Bing search results.

We might go to the second or third page.  Most people give up by then. If you have a website and you want it to be found, then it makes sense to get your site to appear on the first or second page of Google’s search results.  Anything beyond means your website is essentially missing because very few people will find it on page 25.


Of course, searching for your company name or the company website address will almost always show a website on page 1.  But what if someone does not know your company name or website? You want your website to be found by people who are looking for your offerings, even if they do not know your name or website.


If a company does nothing to promote their site, it is not likely that they will be found in Google.  There is only one Page 1 in the search engine results pages. How can your website land on the first page for keywords related to your business?  It helps to be a great site, visually attractive with a compelling message. But Google requires more than that. It is a complicated equation that determines placement in search engine results.  

“Search Engine Optimization” or (SEO) is a great way to assist sites to rank higher than others.  A NJ SEO company can help your website be more than just another pretty face.  Read this infographic from Landau Consulting to learn how to make sure your website does not go missing.