The global pandemic has helped usher in a new era of hosting and enhancing virtual events using technologies and innovative practices. Despite the advancement, many are still underlooking and inclined to take advantage of what is currently offered assets and tools for a successful virtual event in Singapore.
In-Person Events & Virtual Events
During in-person or face-to-face gatherings, tracking attendees on-site via registration and drawing with unique destinations is one of the strong points. On the other hand, virtual events often rely on needing superior content to attract participants or attendees. Organisers and marketers need to make an effective marketing plan to provide quality content.
Face-to-face events also often have break-out sessions and can consist of multiple content options at the same time. However, hosting a virtual will serve more as a challenge and will require more creativity to execute well. Hence, other firms invest in hiring an experienced virtual event organiser in Singapore for their single virtual event.
Nonetheless, face-to-face meetings tend to suffer from being an unsuitable route to communicate with distant audiences. Location-based events tend to hinder accessibility and may not be cost-effective for those who require overseas travel unless it’s a significant and enormous event. Virtual events make it possible for a seamless collaboration efficiently while retaining accessibility for many users.
A successful virtual event is possible and achievable. But it requires careful planning, data gathering, and marketing strategy with agility.
Hosting A Virtual Event – The Ideal Elements
A virtual event must aim for quality and attractive content as a critical key to its success. Thus, one of the primary goals for hosting and planning revolves around constructing content that includes meaningful data and engagement for attendees. Production and connectivity will play a role in fulfilling the event’s purpose and executing the objectives. Thus virtual events and live streaming services in Singapore are available to help.
Here are a few virtual event elements that you need to consider:
- Live polls
- Recorded content
- Live presentation
- Live video and audio
- Event’s website
- Question and answer portion
- Surveys for feedback
- Interactive video
- Registration for the event
Technologies For A Successful Virtual Event
Another crucial success for your virtual event is the technology that you utilise. Every piece of equipment you use, from computers to smartphones and other handhelds, can affect how you deliver and manage the event. Everything in the process will benefit from the tech used, from promotion to execution. Here are the essential technologies to execute your virtual event and make it more successful:
Email is one of the many pieces of modern technology to promote and market your event to different users online. Email marketing is a driving factor and is still in demand for generating more registration and converting receivers into attendees. Hence, it’s not surprising to see why every virtual event organiser uses email technology for promotion and communication.
A website (particularly for your event) helps promote and communicate to your attendees and users about the event. It should consist of all the essential information they can expect to help build more interest potential and attract them to sign-up for the event.
Your event’s website will help increase the value of your event to generate more attendees. As part of your marketing and promotion strategies, you can include or attach the website’s link and info to your email marketing to help them redirect to the site to know more about the virtual event.
Registration is a tool for collecting the attendee’s data for the event. It can also offer an accurate idea of the number of users to attend by allowing them to sign up. Accessing vital information that includes their basic personal information and preferences can help you tailor your event to be more successful.
To make the registration process more seamless and convenient for attendees, you can use software applications as an additional tool for tracking the registration process.
Surveys and feedbacks
Every virtual event organiser and planner knows that surveys and feedback can help you gauge the audience’s reaction to the event. If you plan to host more future events, having a survey or feedback system will come in handy during the post-event to prove the event’s success and if there is a need to enhance it. It also does an excellent job in helping you determine what the attendees and participants can expect for your future event by giving suggestions and helpful criticisms.
What software integrations do to your virtual event is that it can provide more data by sharing and streamlining it with your virtual event platform, CRM systems and automated marketing system.
Utilising integration systems will help you create a more effective marketing strategy to generate more attendees. It helps you build meaningful key insights and data analyses for each session and engagement from attendees.
Preparing your organisation for virtual events calls for knowing how to use these mentioned elements to work its way to success. Various virtual event and live streaming tools and services are becoming available in the market as technology progresses. Data gathering also plays an essential part which you should not also overlook. Let us not take all these elements and assets for granted for amplifying the event and elevating the experience for your attendees!
Using the best practices and proper application of the elements will draw more attendees and reduce boredom while increasing engagement on day 1.
If you are looking for a virtual event and live streaming in Singapore, visit Evention Singapore for a professional virtual event and live streaming solutions that you can trust!