Is Livestreaming the Future of Entertainment?


There has been a huge shift recently to providing video-on-demand content through platforms like Netflix and Disney+, and with recent announcements that new releases intended for cinema will likely be heading to these VOD services too could change the future of entertainment as a whole too. But the latest big change for many has been within the rapid rise of livestreaming over the past decade, and by all accounts certainly looks to be something that could lead the future of entertainment as a whole.

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Much of the success has come from the interaction – many big content creators and streamers currently have been formerly known players through popular esports titles and as such already were big names and had a following beforehand, and with livestreaming providing an opportunity for fans to interface directly with their favourite player, and in many instances even be provided with an opportunity to play with their favourite player too – with esports holding such a large presence on livestreaming too and the recent push in other markets here at for example, it may even hold a way forward for traditional sporting. Things have since changed a little as different personalities have since carved out their own name in streaming and further opportunities have become available as a full-time streamer with some even forgoing an opportunity as a pro player to pursue streaming full time instead, as the opportunities are much greater.

Further development of these platforms could even perhaps lead to other options in entertainment such as movie premieres through livestreaming, theatre events, or any number of larger scale fan attendance event where fan interaction is key and live chat provides exactly that – the bigger platforms have already shown ability to hold the capacity necessary too as one of the most streamed events in the history of these platforms boasted over forty-four million concurrent viewers for the League of Legends finals back in 2019, showing that the big numbers can certainly be supported.

The next challenge to overcome will simply be in the diversity of sites offered – currently there are only two big names in the space for the west at least as Twitch and YouTube remain the only big streaming services after Mixer was unable to continue operations, and whilst Facebook Gaming has tried to make some moves forward it seems to be doing little to emerge in a larger way – until there’s more diversity in the market it may be harder for newer names to emerge as the more established streamers continue to hold their own standing – but with the size it is currently at now, streaming could certainly be poised to lead entertainment for the next decade.